back in store
#darklands
sans cup bra
is everything.

worn here with #howsthat.

we will be open in ghent and antwerp for all your shopping and other desires. and yes also on sunday.

to be specific:
sunday 23/12
2-6 ghent and antwerp store
sunday 30/12
2-6 ghent store
sunday 06/01 and every 1st monday of the month in 2019
2-6 ghent and antwerp store

yeay!

#lingerieofthemonth #allblackeverything
https://www.instagram.com/p/BrsLkkPhPNd/?utm_source=ig_tumblr_share&igshid=iwge10stib2t

it should not be a secret i have a lot of words inside of me. some of these words feel different inside of me than when i see them represented in the outside world. beauty. attraction. sensuality. a lot of these words are directly related to my job and when i try to explain my work it often fails me to be brief because the most convenient words seem to have been stolen by companies with monthly marketing budgets bigger than what we have made in 15 years. so i made a book. with words and pictures. how i see and experience what i do. what beauty means to me. what attraction means. what alchemy means. so if you are still looking for a present to a beloved human being. look. no. more.
it has pictures of a lot of skin so even for those less keen on expanding their inner horizon, this still makes a great gift. you never know what happens next. a new dawn at the start of every day.
this book was not only made by me. know that none of the stuff i do is made only by me. i make this with by and for you and you know it and this book is a gentle reminder of all the things that are and can be. and i know it. and love it. and it puts smiles upon and around me on an every day basis.
link in bio.
#giftthatkeepsgiving
#lamateur
https://www.instagram.com/p/BrcapIDhhYD/?utm_source=ig_tumblr_share&igshid=u5b4h33y4imm

back in store:
your favorite lazy bones solution:
#firstnight.
imagine putting on leggings and briefs and a bra in less than a second. yes. it is so possible with this number. and i could tell you a thousand more arguments why you need to get some bodies and long legged catsuits in your wardrobe but i am too damn tired and i have a hard time making full sentences because i have been taking pictures of more than a handful of incredible women over the past 3 days.
you are smart. come try this on. see for yourself. you will understand cause you are smart as a whip and i like knowing i can make lingerie that reduces dress up time so it expands magicmaking time cause i love whatever your marvellous brain comes up with. it serves us all.
thanks, babe.
and thanks to all the women who modelled for me this time. and last time. and over the past 15 years. as 1 of our customers reminded me: i am not a leader in this but goddamnit i love the way pussy power is taking over like springtide. looking at these young bloods i felt at peace cause i know the work that was done before and now will be continued in the bestest possible ways.
#youngheartsbefree
#youarenotaleaderinthis
#girlgaze
#ikkoopbelgisch
https://www.instagram.com/p/BrVuIOdB5gu/?utm_source=ig_tumblr_share&igshid=1dl6kkm9cs48b

i never imagined this shape would become one of the most important lines in my life.
did you ever notice
when you take a bath
the water makes exactly this shape between your breasts?
i love it when nature creates perfection and we can learn from it and use it in everyday life.
#innovation #vbarbikini #monowire #madeinbelgium #ikkoopbelgisch #fairfashion #sustainablefashion #girlgaze
https://www.instagram.com/p/BrKXGP6BFrh/?utm_source=ig_tumblr_share&igshid=oud66dkihvc3

sunday is a perfect day for indulgence so im giving you 3 photos to swipe over with lazy fingers or tap if you like em.
i noticed that most of my images do not show up in your feed even if you follow us since the new instagram reign took over. that is sad and good to know. i kinda like the feeling of being the best kept secret. 🦇
plenty of our true colors range items are back and i am about to do an interview on this so called skin colored underwear too. i never made them to match skin color. i made them to work with absence of color. to work with transparency. like a spiderweb so delicate, only noticable to the touch. im glad your reactions gave me more insight in this topic. i love it when i can borrow your eyes.
#madeinbelgium #ikkoopbelgisch #fairfashion #sustainablefashion #girlgaze #innovation
ps dagmar where did your ig account go? i cant find you. dm me so i can tag you, bébé.
https://www.instagram.com/p/BrKVurQBBZt/?utm_source=ig_tumblr_share&igshid=1d95wapqhkizy

enjoy your sunday.
loads of new stuff has entered the store and will be ready for you come monday.
today @gaarne and @sam_ostyn and me will be setting up studio to start shooting yet another selection of fine humans for you (and for me) and i can hardly wait.

meanwhile
here is an image of the lovely @jadekerremans to stare at.
#girlgaze
https://www.instagram.com/p/BrKUT7bhhtw/?utm_source=ig_tumblr_share&igshid=mzevdm5g4ywa

here is a confession:
i have a subtle fetish for the neck. a portrait but without the face. when i ask someone to pose for me, most people lose the thing that makes em most beautiful. their off-guard. this does not apply when i am shooting their backs and necks and ears and ponytails and shoulders. i can not help but be amazed at the endless variation of combinations of the same ingredients. a shoulder is a shoulder is a shoulder but there is only one shoulder that belongs to you. that captures your essence. the earrings you chose and why you wear them.
i have over 200 applications for new models and i can not wait to start working with you and discover all the stories that would otherwise remain untold. thank you for your trust. it takes a fkn HERO to expose yourself nowadays and i know from experience this is what we all secretly desire: some human nature. it keeps us human and connected. and when you share your story and freckles, know that there is someone somewhere getting inspired by them. know the magic that happens then.
i can hardly wait.

#girlgaze #girlboss #portraitphotography #womentoday
https://www.instagram.com/p/BrDfq_5l36O/?utm_source=ig_tumblr_share&igshid=d4k7rx5w8qw3

today i worked my way through all of your applications to model for me. it made me really happy to see a more diverse kind of woman raising a hand. i am still missing women above 30. i am still missing women with crafty hands who can inspire others. artists. musicians. dancers. who are the women that make our world prettier while we are busy living in it?
tag someone that inspires you.
let me see through your eyes.
let me see the stories behind your gaze.

meanwhile, the girls at our factory have been keeping their machines well rotated for they have finished a whole new delivery of our iconic range. back in store is #landslide. works wonder with #bleunuit. learn how to undress in under 3 seconds.
#casting #madeinbelgium #ikkoopbelgisch #fairfashion #sustainablefashion #girlgaze #innovation
https://www.instagram.com/p/Bq-Thi6hcHi/?utm_source=ig_tumblr_share&igshid=1uqqn818aucd

back in store!
#LANDSLIDE is nothing like your average bra. it is a feast for the eyes. bold communication. a clear message built with straight lines to address the softness of skin and curve. made with nylon from our french silk makers, the material is not completely opaque but it enhances the softness of the female skin to another level in a whole new way. perfect for travelling because as close to weightlessness as possible on earth. and when it comes to the feels while wearing this: this is all about the natural capacity of the human body knowing we do not need anything extra. this bra is a soft fabric surrounding your skin without gnarly pressure points or other itchy bitty things getting in the way of life in general.
we have grown so used to the idea that breasts NEED underwire but it might just be the perfect time to forget about wires and see what happens if you let it all go. these wireless numbers might just be what you need in order to join the wireless team.
#innovation #madeinbelgium
https://www.instagram.com/p/Bq9nu9GBzUM/?utm_source=ig_tumblr_share&igshid=30l42n0s28na

slowly but surely
bigger girls are reacting to my call when i say i need women to model for me. to model for us. to rolemodel. a lot of the reactions you sent have whispered or screamed about the coming to an end of the era of superficial beauty or at least the deep need for its demise. i could not agree more. in the last 15 years i have compared my personal longing to what was presented around me by the fashion industry. lingerie business has to be the least flexible branch in the woods when it comes to avant garde thinking. we are still being fed images of female beauty ideals that have become so disconnected from reality i have the hardest time trying to project myself on the image presented. one part of the fashion industry is using another part as a scapegoat to justify the dynamics that seem to rule the scenery. over the last 15 years of trying to do differently i have learned only 1 aspect ruling the game: money. and fear of losing some or gaining less than mandatory. every time i made radical changes in our image and communication i lost money. people need time to adjust to the new song before they decide it is suitable for them too to hum along. it was always possible because you decided to change along with me for my moves were not just my own but an assumption it would suit not just me but the lot of us. meanwhile we changed so much and a whole lot more is waiting to happen. i can not wait to capture all you new women and share your beauty for all of us to see because it is the only thing truly necessary: to stay connected. in reality. to recognise the other as your own self and to know we are more than a handful. who knows what will happen if we stop wasting energy on dreams that are out of this world and apply our energy to live reality how it is supposed to be lived: shamelessly.
i will be making pictures along the way.
#truecolors #newinstore #innovation #madeinbelgium
https://www.instagram.com/p/Bq7KezmB53a/?utm_source=ig_tumblr_share&igshid=19b7jwhc0qqx5

today we are open in ghent til 6pm and we have new stuff in store. just because we can and will.
#truecolors
https://www.instagram.com/p/Bq4wCjohrpx/?utm_source=ig_tumblr_share&igshid=z0mhhy58f3qk

yes.
they are back.
the empress’ new clothes.
close to invisible but high impact nonetheless.
andie is wearing #needshiver high neckline monowire bra with #skyseven briefs.
i need your help.
i have been struggling how to name this theme. i called it sheer or nude or skincolored but as a non native english one it is tough to find words capturing the essence of this range. the main thing is its transparence. i dont want it to match the color of ones skin. i love this transparency on every type of skin and i like how the see through allows all skintones to give a personal touch to the material. it is all about you and the skin you are in. i dont like the idea of lingerie that has to be invisible. why? i like the subtle touch but it is never really invisible. so help me out. how am i going to name the absence of color that loves the abundance of all of your true colors?
suggestions are very welcome thank you. ♡
and thank you for reacting so swiftly to my model request. i am looking forward to yet another episode of you.
#girlgaze
https://www.instagram.com/p/Bq2KUxuhn6b/?utm_source=ig_tumblr_share&igshid=zhme8v2248re

to produce a collection is a constant struggle to get all the supplies and the right patterns in the right hands and the right machine at the same time. with several seasons and over 50 styles in development at all times, one does find joy when all the fittings (thank you girls!) and all the samples and all the adjustments turn out fine and perfection is within hand’s reach and a new design finally is ready for pick up from our little belgian factory and we can add labels and bring it to our shops and then and then and then
you come in
you try on what we have been working on for what seems like forever and you decide to buy this piece
and then you send me an email to thank me and my team because you havent been wearing much clothes around the house lately because
you
feel
fine
and
that is gold.
#patient #newcollection #nowinstore #blackfriday #buyless
https://www.instagram.com/p/BqfuTT8B5NR/?utm_source=ig_tumblr_share&igshid=16tl81x631amu